CASE
Wine labels
Kelleris wine labels and branding
Since 2006, I have worked as a designer for Kelleris Vingaard. My first project was to design a classic red wine label. It was important to them that the label featured a hand-sketched drawing of the house with its two beautiful towers and the vineyard prominently displayed on the front. From the start, Kelleris has never compromised on quality, including the use of gold in the printing and the high-quality bottles. The red wine label received a redesign in 2022.
I also designed the logo, which has become the cornerstone of Kelleris' entire design profile. Elements from the logo inspired me to create the design for Bullseye, which, in contrast to the red wine label, has a simpler and lighter look.
This comprehensive design work has ensured a cohesive visual identity for Kelleris Vingaard, making them easily recognizable in the market.
Utopia Bullseye
Label design for this delicious "Port wine" comes in two versions — light and dark.
The Bullseye label needed a simpler, more refined look while remaining consistent with the Kelleris design aesthetic. This is reflected in the font, logo elements, and, most importantly, the gold leaf print.
Utopia Renée
Label design for Sparkling Wine
In 2018, the wine for Renee Brut was ready, marking the estate’s first sparkling wine production. The wine has a pink hue, so naturally, the label needed to reflect and complement this color.
It was a super fun project to work on, and I must admit, the bubbles taste delicious!
Utopia Red
The red wine label, Utopia, was my first assignment. The design needed to be classic, featuring the vineyard, the two towers, and, most importantly, the vineyards, which had to be prominently represented. From the very beginning, Kelleris has never compromised on quality, and the gold leaf was generously used in the final print.
In 2022, the red wine label (vintage 2016 and onwards) received a minor design update.
Utopia White
The white wine labels "Solaris" and "White Blend" were both designed in 2023. It was the first year Kelleris bottled white grapes, and it was only a very small batch.
The idea was to create minimalistic designs inspired by objects from around the wine cellar and the house. The design features the columns and pillars from the wine cellar and the spire from the towers.
