CASE

Kelleris wine labels and branding

Since 2006, I have worked as a designer for Kelleris Vingaard. My first project was to design a classic red wine label. It was important to them that the label featured a hand-sketched drawing of the house with its two beautiful towers and the vineyard prominently displayed on the front. From the start, Kelleris has never compromised on quality, including the use of gold in the printing and the high-quality bottles. The red wine label received a redesign in 2022.

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I also designed the logo, which has become the cornerstone of Kelleris' entire design profile. Elements from the logo inspired me to create the design for Bullseye, which, in contrast to the red wine label, has a simpler and lighter look.

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This comprehensive design work has ensured a cohesive visual identity for Kelleris Vingaard, making them easily recognizable in the market.